Professional projects.
To protect client privacy, the full details of my professional projects are password-protected. Please request access via LinkedIn or the Contact Form with details about yourself/your organization.
Start to Finish Site Build with Uncertain Clients.
Project Background.
18 disparate Child companies with different audiences, styles, and products needed to fit into one cohesive site experience. Toss in a client with wishy-washy decision-making and a total brand name and styling change half-way through the project, and you have a UX performance hinged on easy, repeatable templates, sound logic, and excellent, client-soothing presentations.
DURATION
7 months
MY FOCUS
Information Architecture, Sitemap, Lo- & Hi-Fidelity Wireframes, Animation, UI Kit, Navigation, New component system, Site templates, DAM Management
TOOLS
Figma, Figjam, Photoshop, Jira
END RESULTS
“To say that I am proud of the outcome would be a huge understatement. The new website perfectly reflects the spirit, energy, and ambition of our new organization. I hope you all have the opportunity to celebrate this fantastic success that you made possible!”
-President of Corporation post-launch
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Simple Elegance Transforms a Lackluster User Form.
Luxury brand serving professionals and consumers alike.
Project Background.
This luxury brand wanted to take an underutilized, overwhelming User Form experience to performance perfection. Throughout the journey, I discovered it would all be for nought if a supporting page wasn't also redesigned. With effective UX-reasoning and presentation skills, I was able to achieve client buy-in for more than was initially scoped.
DURATION
2 months
MY FOCUS
UX Design & Research
TOOLS
Figma, Figjam, Jira, Google Slides
END RESULTS
37.% increase in form starts
80% increase in appointments booked
Abandonment reduced by 43%
“Big kudos to the team…there’s no way we’d have as many sign ups without the redesign of the page. The emails can get the people to the page, but if the page is confusing then we would surely lose them. Please pass my appreciation on to…the team!”- Client
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UX-led Team Brainstorm Breakthrough.
Household B2C brand needed our team organized, my UX thinking stepped up our collaboration game.
Project Background.
The brand's membership experience transitioned from custom HTML to components, and because of that, the membership sales page needed a redesign with all teams chiming in to find solutions. UX brainstorming techniques led us to solutions quickly and cohesively.
DURATION
2 months
MY FOCUS
Asked to join for UX/UI perspective but it quickly evolved into me stepping in as the brainstorm leader.
TOOLS
Figma, Figjam
END RESULTS
The client loved the new strategic direction carved out from my brainstorming pattern.
"I want to use your brainstorm charts and methods on every new project I work on! Major props!”
- Account Director
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Dizzying Dual Product Launch & Seasonal Campaign.
Resource-strapped brand needed to make a quick turnaround. Cue UX!
Project Background.
While heading into a seasonal brand campaign, a product launch was underperforming, so the creative team brought me in to save client sales and bolster brand presence. Audits and journey mapping and QA galore!
DURATION
>1 month
MY FOCUS
UI/UX Design
TOOLS
Figma, Figjam, Jira, Google Slides
END RESULTS
Seasonal Brand Campaign:
25% increase in conversion rate
25% increase in revenue from the year before
148% increase in Revenue YoY from revitalized email template
Product Launch (first 30 days):
100% increase in revenue
.76% increase in conversion rate
28% increase in total add to cart
95.48% increase in LP sessions
88% increase in units sold when compared to previous product launch in first 60 days
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